Doron Tempert

Department: Man and Communication

So happy almost crying

Doron Tempert finds the number of overly happy models staring at us from billboards and ads overwhelming. “There are fake smiles everywhere, proclaiming ultimate bliss. It’s a world so incredibly overdone. I don’t see normal people walking around like that.” But what if a broad smile actually brings infinite happiness? Doron created the perfect tool to make this happen: cheek braces that give you an instant and permanent smile, even though wearing them for a long time might hurt a little. The satirical film ‘So happy almost crying’ shows what that looks like and makes you wonder: how good does it feel?

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven