Ron Krielen

Department: Man and Leisure

Two Hats

Ron Krielen spent five years driving a taxi for elderly and handicapped people. En route, he would get to know them and their individual problems. He realised that this personal contact gave him a better insight into possible solutions than many of the healthcare providers actually allocated to each case. It sparked an idea – why not banish the bureaucracy faced by many of his passengers, and get them in the car with the very people empowered to help them? The taxi would become a mobile meeting room: instead of just getting people from A to B, it could let them move on with their lives.


Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven