Willem van Amerom

Department: Man and Communication

De Insectenbar

De Insectenbar was set up as a movement to introduce insects as an ingredient in Dutch cuisine. To fulfil this mission De Insectenbar plants itself in restaurants all over Amsterdam by replacing some of their dishes by insect dishes. The campaign also includes personal food stories collected from all over the world to demonstrate that taste is subjective, and short videos in which leading chefs demonstrate how insects can be used as cooking ingredients. To connect with their target group De Insectenbar hosts street dinners where people try insects and join the debate about the future of food.

Collaboration Project: Roel Nabuurs and Willem van Amerom


Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven