BodyBackground

Project

Billie van Katwijk

Department: Man and Leisure
Website: www.billievankatwijk.com

Ventri

Mercato – Market
Viale Monza, 54

An everyday byproduct of the meat industry gets a luxurious afterlife, thanks to the innovative handling of undervalued organic materials. Ventri shows how something that is considered waste in many countries is given a new and much higher value through the action of design.

Take the intestines of a cow. After slaughter, the value of a cow stomach is nil. In the Netherlands, the best-case scenario for its use is in dog food. In Italy and other countries, such animal “waste” products can end up on people’s plates, often only because they are low-priced.

What happens to the value, however, if the stomach becomes not a food product, but a designer bag or pouf? Billie van Katwijk's project shows beauty in hidden and unexpected places, discovering new materials by taking a different look at what is already there. Van Katwijk studied the richness of textures and specific properties in each of the four parts of a cow’s stomach, and through a labor-intensive tanning process arrived at a collection of handbags with a unique aesthetic. Says the designer: “I hope that people recognize it as being a cow stomach, and are seduced by its beauty into having a conversation about the value of under-appreciated and everyday materials.”

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photograph(s): Femke Rijerman
Venu Photograph(s): Nicole Marinati