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Salone del Mobile 2017

 

DAE #TVclerici

Design Academy Eindhoven students and alumni will present a mashed-up media and design studio at the 2017 Salone del Mobile at Palazzo Clericin Milan’s city center. The show is curated by Jan Boelen (head of the Social Design Master department) together with a selection of students and alumni.

The programme analyzes the role and symbiotic relationship design plays in contemporary media. Participating students reveal this relationship as  the product of a carefully designed organization and plan. All our programming – high and low brow – will be a critical take on how this plan privileges and excludes certain social relations; how it exerts forms of soft and hard control, and shapes our sense of history, the present, and the future.


Copyright Design Academy Eindhoven / Studio Joost Grootens

DAE #TVclerici is a live TV studio where media is presented in the making. Experimenting with facts and fiction, props and performance, and individual bodies and objects, we create an alternate reality for a world of designed fakery.

Visitors are invited to move about on set and backstage through a series of digital, analogue and augmented realities. There they enter into a critical world of experiments realized via familiar, albeit manipulated media formats. From headline mashups delivered karaoke style to social media, hashtags, body manipulation and identity development. There will also be sports reporting from the streets of Milan where the Olympic Games of design will be underway. Everything will be filmed live from our set and produced onsite.

From our editing suite, students will be gaming in a Second Life environment designing textures, skins and alter egos. They will scan iconic Design Academy Eindhoven work into virtual objects for sale in the Second Life market place. Skins as a mediator and bodies as advertisement will tread a fictitious path back and forth between real and virtual.


Copyright Design Academy Eindhoven / Virág Motesiczky

At 2pm each day we will film an episode of “Design Date” a format by Depot Basel, hosted by Matylda Krzykowski. Special guests Jurgen Bey, Ilse Crawford, Marcus Fairs, and Job Smeets will blind interview students for fictitious jobs in their respective studios. Is a TV win more about charm and seduction, or skill and content?

Other segments will deal with celebrity, slow TV, news, and hacking – everything an interweave of fact and fiction, props and performance, bodies and objects.

Hanging as a backdrop to this show is an ongoing conversation about the complicated and interdependent relationship media and design has typically enjoyed. The formats, the artifice, and the systems have worked both ways. Perched upstream is a realization of media’s enormous power and that the frightening limitation of our collective mass communication system is itself a matter of design.

Wednesday 5th, April, 18:00–20:00 the Design Curating and Writing Master department will host a symposium “Curating Beyond the Collection”.

Guests include Paola Antonelli, Aric Chen, Matylda Krzykowski, Justin McGuirk, and Alice Twemlow. The panel will debate the role of the 21st century design museum and the growing influence of design biennials, triennials, and experimental gallery spaces.

WE THANK

DAE THANKS ITS FRIENDS AND FUNDERS

BALTAN LABORATORIES | BRUNS | CANON | ECCO LEATHER | GEMEENTE EINDHOVEN | GGzE DE GROTE BEEK | HIVOS | KEEP AN EYE FOUNDATION | RENE SMEETSFONDS | SWAROVSKI | > VEENHUIZEN | VAN ENGELEN & EVERS | VESCOM | WATERSCHAP DE DOMMEL | WOONBEDRIJF

Special thanks to our official #TVclerici media partner Dezeen.

The #TVclerici reader

Notes on Ghosts, Disputes and Killer Bodies is what went on behind-the-scenes of creating #TVclerici. It reveals the underlying conversations, inspirations, controversies, narratives and points of view. It also reveals how the positions taken by our students connect to what is going on in the world, beyond the safe confines of the academy.

Edited by Jan Boelen and Gabrielle Kennedy.
Contact us for a free copy

Practical Information

Design Academy Eindhoven welcomes journalists and media representatives, and invites them to cover this show at Salone del Mobile 2017!

Exhibition location:
c/o Palazzo Clerici, via Clerici 5

Dates and opening times:
April 4th–8th from 10.00 till 20.00
April 9th from 10.00 till 18.00

Press and VIP opening:
Tuesday April 4th at 6pm