BodyBackground

Léa Nathan

Department: Man and Activity
Website: leanathan.com

Noevo

What: A playful interactive installation in the middle of the city inviting people passing by to step out of their routine and open up to new experiences.

Why: When we travel, we like to explore and try new things. At home, on the other hand, we always end up going to the same places. ‘Noevo’ recreates this traveller’s mindset at home to help people rediscover the city with a new eye.

How: Intrigued by the installation, the passer-by stops to play, steering a ball through a labyrinth. By reaching the centre of the maze, he receives the ball with a message inside, suggesting a surprising activity to do today in the city.

“When is the last time you tried something new?”

#DisruptRoutine

Copyright Design Academy Eindhoven

Project-2338 Léa Nathan
Copyright: Design Academy Eindhoven
Photographs: Iris Rijskamp